Together, we are raising the bar

We transform the way banks and advertisers use transaction data.
Already serving +35 million consumers in 16 countries.

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Our Story

Meniga is transforming the way banks and advertisers use transaction data. We do this by helping people becoming smarter consumers with great products. With our current implementations worldwide we are already serving +35 million consumers.

We are a team of coders, designers, salespeople and data scientists who get excited about shaping the future of financial technology. We work with complicated solutions that operate across channels, are modular and customizable for every client. If you love big data, predictive models, analytics, operational benchmarking and getting the job done we'd like to hear from you.

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Key Facts

Enriched Transactions
Daily Processed Transactions


Meniga wins Finovate Best of Show 2015

After two days of FinTech presentations and demonstrations, an audience of more than 1,100 selected Meniga as standing out from a truly impressive pack of more than 60 companies allowed to present.

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Best of Show 2011, 2013 & 2015

Meniga won Finovate Best of Show in 2011, 2013, and 2015 while showcasing CLM and PFM features such as MarketWatch, MarketMatch, and the Financial Activity Feed.

Fintech 50

We were the only PFM provider to be selected for the FinTech50 in 2014, underlining our status as the European leader for innovation in the financial technology sector.

World Summit Award

Meniga won the award for the best technical solution in the category of business & commerce at the UN World Summit Award (WSA) in 2015. Meniga was selected among 400 nominees from 178 countries.

Management Team

Driving continued growth, success & achievement

Our management team is led by our CEO Georg Ludviksson, a Harvard MBA graduate and co-founder of Meniga. Our team is passionate about using data to drive business decisions and their broad experience ranges from top-tier consultancy firms to senior banking positions and the startup accelerator scene.

Drive &

Georg Ludviksson
Chief Executive Officer
& Co-Founder

Viggo Asgeirsson
Chief HR Officer & Co-Founder

Benedikt Einarsson
Chief Financial Officer

Sales & Business

Christian Ball
Managing Director of Meniga UK
& Global Head of Sales

Bragi Fjalldal
VP of Business Development

Kristjan Freyr Kristjansson
VP of Icelandic Business

Technology &
Product Design

Asgeir Orn Asgeirsson
Chief Technology Officer
& Co-Founder

Einar Gustafsson
VP of Product Management

Jakub Piotrowski
VP of Professional Services

Advisory Board

Chris Skinner

Chris Skinner is best known for his work as independent commentator on financial markets for The Finanser ( and as chair of the European networking forum The Financial Services Club, which he founded in 2004. The Financial Services Club is a network for financial professionals that focuses on building the future of financial services through research, analysis, commentary, and debate.

Independent commentator at

Duena Blomstrom

Duena Blomstrom is an independent digital banking consultant, FinTech specialist, and blogger. For the past 18 years, she has worked as a strategist and consultant within the telecom and finance worlds. Duena is on a crusade to teach the FinTech industry that stilted, corporate language will get us nowhere. She is passionate about getting financial institutions to embrace the concept of "emotional banking" and to stop thinking about feature sets and start thinking about customers' feelings.

FinTech and Digital Experience specialist

Bradley Leimer

Bradley Leimer is a thought leader and practitioner in the digital banking space. His focus is on developing and integrating technology applications and partnerships geared toward improving the client experience and profitability of digital channels. Most recently leading innovation at Santander Bank N.A., he has added perspective leading marketing and technology efforts within the bank and credit union industry

Thought leader and practitioner in the digital banking space

Breki Karlson

Breki has been giving lectures and consulting on research in Iceland and internationally since 2005. He has authored textbooks and a national TV series, and has a weekly radio segment on RUV, Iceland's national broadcast service. He has advised policy-makers, written reports for parliamentary committees, and designed surveys that have been used to inform the Organization for Economic Cooperation and Development (OECD).

Founder, CEO The Institute for Financial Literacy

Featured Partners

Meniga is based in Iceland, Sweden and the United Kingdom but works with carefully selected partners worldwide to implement its award-winning ecosystem.

Luce Innovation
MDM Technologies

White Papers & Case Studies

Helping fast-food merchants acquire the best customers

The Meniga Fast-Food Report: How we help SMEs with more cost affective marketing

Meniga helped FastCo acquire high-spending customers and retain them following a highly targeted card-linked marketing campaign. This case study explains how 60% of the customers who redeemed an offer were successfully converted into long-term customers and how they went on to spend, on average, 50% of what they did during the campaign.

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Meniga PFM became instant success in Iceland

The Meniga PFM Report: How we managed to get more than 25% of households in Iceland to use Meniga

“Offering the Meniga PFM Solution to our customers has been an unqualified success. Our customers love it and for the first time in years we are seeing a significant increase in online banking registrations. Meniga has, in a very short time, become one of Íslandsbanki's most important strategic partners in retail banking.“ -Vilhjalmur Alvar Halldorsson, Íslandsbanki's Executive Director of eBusiness Development

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"We have never given as high cashback discounts in any system. The reason we can, and love doing so, is because the solution can track if we are getting revenues from current or new customers based on transactional data."
“That's the key.” - Proud SME CLM Client

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Press Center

Latest Press Releases

Santander and Meniga partner to deliver world class personal finance management to Santander’s customers globally

Meniga has been awarded a global contract to deploy Personal financial Management (PFM) across Santander Group markets.

Under this agreement, Meniga and Santander will work together to bring ‘a best in class’ innovative PFM solution to their clients around the globe. The agreement is the largest of its kind in the PFM industry.

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Meniga wins Global UN award

Meniga has won the award for the best technical solution in the category of business & commerce at the World Summit Award (WSA), an international conference under the auspices of the United Nations (UN).

The purpose of the conference is to reward companies that have excelled in the development of new technologies that show social responsibility and help people around the world.

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Meniga triumphs at Finovate Europe 2015 — Wins best of show

Meniga is proud to announce it has been recognized at this year’s Finovate Europe, taking the top accolade of Best of Show for the third time.

Meniga previously won Best of Show in the first European Finovate in 2011 with its PFM Solution that emphasized engagement through gamification and social curiosity.

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Meniga appoints new Head of Sales

Meniga targets strong growth by appointing previous Accenture head Christian Ball to lead on the current successes of increasing sales in the Meniga Solution.

Christian has previously held high-ranking positions in the financial services sector, most recently with London based consultancy, Accenture.

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Find out why top-tier financial institutions all over the world choose Meniga’s products for Personal Finance Management

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