Together, we are raising the bar

We transform the way banks and advertisers use transaction data.
Already serving +35 million consumers in 17 countries.

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Our Story

Meniga is transforming the way banks and advertisers use transaction data. We do this by helping people becoming smarter consumers with great products. With our current implementations worldwide we are already serving +35 million consumers.

We are a team of coders, designers, salespeople and data scientists who get excited about shaping the future of financial technology. We work with complicated solutions that operate across channels, are modular and customizable for every client. If you love big data, predictive models, analytics, operational benchmarking and getting the job done we'd like to hear from you.

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Key Facts

Enriched Transactions
Daily Processed Transactions


Meniga wins Finovate Best of Show 2015

After two days of FinTech presentations and demonstrations, an audience of more than 1,100 selected Meniga as standing out from a truly impressive pack of more than 60 companies allowed to present.

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Best of Show 2011, 2013 & 2015

Meniga won Finovate Best of Show in 2011, 2013, and 2015 while showcasing CLM and PFM features such as MarketWatch, MarketMatch, and the Financial Activity Feed.

Fintech 50

We were the only PFM provider to be selected for the FinTech50 in 2014, underlining our status as the European leader for innovation in the financial technology sector.

World Summit Award

Meniga won the award for the best technical solution in the category of business & commerce at the UN World Summit Award (WSA) in 2015. Meniga was selected among 400 nominees from 178 countries.

Executive Management Team

Driving continued growth, success & achievement

Our management team is led by our CEO Georg Ludviksson, a Harvard MBA graduate and co-founder of Meniga. Our team is passionate about using data to drive business decisions and their broad experience ranges from top-tier consultancy firms to senior banking positions and the startup accelerator scene.

Georg Ludviksson
Chief Executive Officer
& Co-Founder

Viggo Asgeirsson
Chief HR Officer
& Co-Founder

Benedikt Einarsson
Chief Financial Officer

Jakub Piotrowski
CRO & Head of Customer Engagement

Kristjan Freyr Kristjansson
VP of Marketing Products
& Icelandic Business

Asgeir Orn Asgeirsson
Chief Technology Officer
& Co-Founder

Bragi Fjalldal
& VP Business Development

Advisory Board

Chris Skinner

Chris Skinner is best known for his work as independent commentator on financial markets for The Finanser ( and as chair of the European networking forum The Financial Services Club, which he founded in 2004. The Financial Services Club is a network for financial professionals that focuses on building the future of financial services through research, analysis, commentary, and debate.

Independent commentator at

Duena Blomstrom

Duena Blomstrom is an independent digital banking consultant, FinTech specialist, and blogger. For the past 18 years, she has worked as a strategist and consultant within the telecom and finance worlds. Duena is on a crusade to teach the FinTech industry that stilted, corporate language will get us nowhere. She is passionate about getting financial institutions to embrace the concept of "emotional banking" and to stop thinking about feature sets and start thinking about customers' feelings.

FinTech and Digital Experience specialist

Bradley Leimer

Bradley Leimer is a thought leader and practitioner in the digital banking space. His focus is on developing and integrating technology applications and partnerships geared toward improving the client experience and profitability of digital channels. Most recently leading innovation at Santander Bank N.A., he has added perspective leading marketing and technology efforts within the bank and credit union industry

Thought leader and practitioner in the digital banking space

Breki Karlson

Breki has been giving lectures and consulting on research in Iceland and internationally since 2005. He has authored textbooks and a national TV series, and has a weekly radio segment on RUV, Iceland's national broadcast service. He has advised policy-makers, written reports for parliamentary committees, and designed surveys that have been used to inform the Organization for Economic Cooperation and Development (OECD).

Founder, CEO The Institute for Financial Literacy

Featured Partners

Meniga is based in Iceland, Sweden and the United Kingdom but works with carefully selected partners worldwide to implement its award-winning ecosystem.

Luce Innovation
MDM Technologies

White Papers & Case Studies

Dialog: Meniga's personalised engagement platform

Revamp your customer relationship through a personalized dialog of financial insights, advice and product recommendations

Dialog is a data-driven engagement platform that uses machine-learning algorithms to create personalized dialogs with your customers. Utilize all your customer data to provide a highly personalized customer experience

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The Meniga Supermarket Report: CLM prevents cannibalization of current customers

The Meniga PFM Report: How we managed to get more than 25% of households in Iceland to use Meniga

Meniga helped an upscale supermarket chain increase monthly sales to its loyal customer base. This case study outlines how Meniga can help merchants execute advanced uplift campaigns. Our post-campaign report revealed an average net individual spend increase of close to £20 (post discount and campaign fees) over a two-month campaign period - delivering a phenomenal campaign ROI.

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"We have never given as high cashback discounts in any system. The reason we can, and love doing so, is because the solution can track if we are getting revenues from current or new customers based on transactional data."
“That's the key.” - Proud SME CLM Client

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Press Center

Latest Press Releases

Introducing Meniga Dialog: a personal engagement platform for banks

Meniga introduces Dialog, a new way for banks to engage with customers using highly personalized advice and product suggestions.

See the on-stage presentation at Finovate 2016. Using machine learning and big data analytics, Dialog provides deep insights into customers’ behaviour. Banks can then offer rich deeply personalised conversations through any channel of communication to deliver useful and relevant information and support. Banks can improve their customers’ financial health by offering appropriate and timely advice at a personal level.

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Meniga has been awarded a global contract to deploy Personal financial Management (PFM) across Santander Group markets.

Under this agreement, Meniga and Santander will work together to bring ‘a best in class’ innovative PFM solution to their clients around the globe. The agreement is the largest of its kind in the PFM industry.

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Meniga amongst world’s 100 most innovative companies in FinTech

Meniga has been recognized as one of the most innovative Fintech companies in the world in the newly published annual report Fintech 100: Leading Global Innovators.

The report is a collaborative effort between fintech accelerator H2 Ventures and international financial services company KPMG.

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Meniga-Powered Mooverang App Wins Esteemed Fintech Paris Forum Award

The Mooverang application, which is powered by Meniga’s award-winning personal finance management platform, was recently recognized at the Fintech Paris Forum, the main French fintech event of the year, for dedication to helping consumers improve their financial lives.

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Find out why top-tier financial institutions all over the world choose Meniga’s products for Personal Finance Management

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