Help your customers build new habits and get financially fit
Meniga Challenges is a new personalised financial fitness offering that makes it simple and fun for people to reach their goals.
We combine people’s financial profile, engagement analytics and personality traits to recommend short term actionable challenges. Meniga offers a selection of recurring and one-off challenges of varying difficulty. Users can join community challenges, challenge friends and share progress on social media.
Inspired by state of the art habit-forming and psychometric research, such as the Big Five Personality Traits, Motivational Waves & Habit-Forming Loops*, Meniga Challenges offers fun and social ways to improve people’s financial fitness by making it simple and engaging to save money in small attainable increments.
Challenges can inspire even the least motivated people to make a habit of engaging with their finances. *Nir Eyal
Combining proven community-reinforcement and habit-forming techniques, such as those popularised in consumer fitness trackers and health apps such as Fitbit and Strava, Challenges applies the proven logic that short term goals drive long term gain.
Challenges can play a fundamental role in repositioning banks as trusted financial advisors to their customers, building long-term sustainable and meaningful engagement.