Major Benefits for Retail Banks Offering PFM

   Brand Building

Many people see PFM as a revolution and think highly of their bank for offering it, particularly if it is the first mover. In a nutshell, PFM is what customers want.

   Retention

In a time were loyalty is on the decline, PFM is proven to dramatically improve customer retention in retail banking.

   Cross-selling

PFM usage says a lot about its customers' financial situation and goals for the future, bringing unique cross-selling opportunities.

   Acquisition

PFM can be a powerful acquisition tool, especially when bundled with other offerings (such as credit cards).

   Engagement

More and more people prefer never to visit branches. PFM is a major new channel for engaging with your customers and earning their trust.

   Efficiency

PFM is a big leap towards the "virtual branch" as personalized advice, product offers and self-service are natural to PFM.

   Lower cost

PFM tends to increase use of debit and credit cards and decrease use of cash and ATMs.