Using AI can drastically increase sales and cross-selling in Digital Banking

Recently financial technology and business news site Medici interviewed Head of Rewards Partnerships, Andrew Harper, and Senior Engagement…

Ómar Þór Ómarsson

11 Dec 2019

In the interview, Meniga’s Andrew Harper and Ainsley Merchant shared insights with Shannon Rosic, Director of Multimedia at Medici, on how Meniga is helping banks take advantage of Open Banking and solve regulatory challenges, how AI is changing how we think of digital banking and Meniga’s impressive growth worldwide.

“One very interesting use case is being able to predict future trends or behaviour. This is what has happened in the past and this is what is most likely to happen in the future.

An example could be, a bank wants to increase the number of credit cards in circulation. The we can use AI models to analyse which customers are most likely to want to either take a new credit card or upgrade a card. Banks can then target these segments.

We’ve seen fantastic results. In one case, it resulted in a 300% increase in sales for credit cards“

Watch the full interview below

About Medici

MEDICI has been pioneering the definition and organization of the new global FinTech industry for the benefit of enterprises, startups, and investors. Meniga has built the industry’s first content curation and ecosystem collaboration platform in 2015. Today, this proprietary technology supports the world’s largest FinTech community of 200,000+ globally across 1000+ enterprises, 15,000+ startups across 50+ sub-segments covering every hub of innovation in every continent.