Success Story

Prioritising customer
experience through
Digital Banking

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Unicredit

Serbia

Country

Data Mgmt / PFM App

Products

2020

Launched

49%

increase in
monthly active users

100%

increase in
time spent on app

50%

increase in app
user visits

98%

increase in-app
transactions

Unicredit is a pan European Bank specialising in Retail Banking, Corporate & Investment Banking, and Wealth Management across 31 markets worldwide.

Overview

UniCredit signed a global strategic partnership with Meniga in 2019 to integrate Meniga’s digital banking software globally.

The Challenge

UniCredit was looking to build a data-driven app, designed to help their customers understand and manage their money through a delightful user experience to engage and grow their customer base.

Key Features

Financial Overview

A simple way for clients to access a clear overview of all their banking products

Spending Overview

A user-friendly app that gives a snapshot of customer finances in easy to understand infographics.

Notifications

Important insights and nudges about finances are delivered straight into their digital bank.

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We are very proud to team up with Meniga and to introduce such an advanced solution.

Thanks to it, we offer a unique solution in which we support our customers to become real experts in managing their banking and financial activities.

Feza Tan
CEO of UniCredit Bank Serbia

The Results

  • 33% increase in registered users

  • 49% increase in monthly active users  

  • Average session length/ time spent on the app more than doubled

  • 4 star rating in Google Play Store

  • 40% increase in number of active devices using the app

  • Transactions through the app have increased by 98%

  • 50% increase in app user visits