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About this material
Marketers are under growing pressure to prove return on investment (ROI) on marketing spend. Against a backdrop of an ever-growing number of marketing channels, from email marketing to SEO marketing, social media to traditional print and broadcast channels, it is becoming increasingly challenging to attribute sales to individual marketing activities. In this insight paper titled, Boosting Performance Marketing with Transaction Data, we discuss how a new way of doing marketing both addresses the issue of attribution and verifying ROI