Develop New Business Models with Data
Build new revenue streams and help your customers save by providing them with highly relevant deep discount card-linked offers funded by merchants
Provide you business customers with real-time market trends for informed decision making based on anonymous and aggregated consumer spending data
Meniga‘s Card-Linked Offers solutions is a data driven marketing platform that allows financial institutions to provide merchant funded offers to their online customers as part of every-day personalised digital banking
Meniga‘s advanced Segmentation Engine ensures your customers receive highly personalised offersMeniga’s advanced segmentation algorithms analyse customer transaction history, PFM engagement data, CRM information, demographics and other customer data to help deliver highly personalised and relevant offers to your customers. The segmentation engine supports 4 types of segment-specific campaigns : Onboarding, Rescue, Uplift and Loyalty in addition to custom campaigns informed by business logic filters
Access the platform and manage campaigns through an easy and intuitive web based portalEasy and intuitive web based self-service portal for merchants or affiliates to create and launch tailored campaigns for banking customers as well as track the success of campaigns in real-time with detailed reports and ROI calculations. The portal can be seamlessly integrated as a banking service for corporate banking customers.
Enable merchants to deliver tailored offers based on current customer relationship and trigger notifications across all channelsWhether the goal of the campaign is to secure new customers or reward current ones, high quality customised campaigns can easily be created by merchants to target the right customers through your preferred channel: Mobile app, online bank, emails, push notifications and for best practice integrated with Meniga’s personal finance activity feed. Offers are easy to use – customers simply make a purchase with your current banking cards and automatically receive cashback to their account a few days or weeks later.
Every business wants to know how the competition is doing. With Meniga’s Consumer Analytics platform you can provide your business customers with real-time market trends allowing them to benchmark customer data such as sales volume, spend profiles and demographics against individual competitors – down to store location
Track market share development on a weekly basis against your key competitors
Track spending down to store level and analyse performance compared to local competition
Isolate by age and gender to discover the spending patterns of demographics