Marketing Products

Develop New Business Models with Data

Card-Linked Offers

Card-Linked Offers

Build new revenue streams and help your customers save by providing them with highly relevant deep discount card-linked offers funded by merchants

Consumer Data Analytics

Consumer Data Analytics

Provide you business customers with real-time market trends for informed decision making based on anonymous and aggregated consumer spending data

Card-Linked Offers

Build new revenue streams and help your customers save by providing them with highly relevant deep discount card-linked offers funded by merchants

Meniga‘s Card-Linked Offers solutions is a data driven marketing platform that allows financial institutions to provide merchant funded offers to their online customers as part of every-day personalised digital banking

Why are top-tier banks pursuing Card-Linked Offers?

Tangible value delivered to personal banking customers
Increased customer engagement & loyalty
New revenue stream from merchant commissions
Win-win for corporate & personal banking customers
Segmentation

Segmentation

Meniga‘s advanced Segmentation Engine ensures your customers receive highly personalised offers

Meniga’s advanced segmentation algorithms analyse customer transaction history, PFM engagement data, CRM information, demographics and other customer data to help deliver highly personalised and relevant offers to your customers. The segmentation engine supports 4 types of segment-specific campaigns : Onboarding, Rescue, Uplift and Loyalty in addition to custom campaigns informed by business logic filters

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Merchant Portal

Merchant Portal

Access the platform and manage campaigns through an easy and intuitive web based portal

Easy and intuitive web based self-service portal for merchants or affiliates to create and launch tailored campaigns for banking customers as well as track the success of campaigns in real-time with detailed reports and ROI calculations. The portal can be seamlessly integrated as a banking service for corporate banking customers.

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Offers

Offers

Enable merchants to deliver tailored offers based on current customer relationship and trigger notifications across all channels

Whether the goal of the campaign is to secure new customers or reward current ones, high quality customised campaigns can easily be created by merchants to target the right customers through your preferred channel: Mobile app, online bank, emails, push notifications and for best practice integrated with Meniga’s personal finance activity feed. Offers are easy to use – customers simply make a purchase with your current banking cards and automatically receive cashback to their account  a few days or weeks later.

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Consumer Data Analytics

Provide you business customers with real-time market trends based on anonymous and aggregated consumer spending data

Every business wants to know how the competition is doing. With Meniga’s Consumer Analytics platform you can provide your business customers with real-time market trends allowing them to benchmark customer data such as sales volume, spend profiles and demographics against individual competitors – down to store location

Why are top-tier banks offering Consumer Data Analytics?

Tangible value delivered to business customers
Increased business customer engagement & loyalty
Potential revenue stream from business customer license fees
Better decision making for banks using real-time market data

Sample of real-time views available through the platform

Real Time Market Share

Track market share development on a weekly basis against your key competitors

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Real Time Market Share

Store Level Deep Dives

Track spending down to store level and analyse performance compared to local competition

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Store Level Deep Dives

Demographic Segmentation

Isolate by age and gender to discover the spending patterns of demographics

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Demographic Segmentation

Market Overview

A more detailed report including weekly sales trends, year-on-year change and demographic analysis

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Market Overview
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