Marketing Products

Develop New Business Models with Data

Consumer Data Analytics

Provide you business customers with real-time market trends based on anonymous and aggregated consumer spending data

Every business wants to know how the competition is doing. With Meniga’s Consumer Analytics platform you can provide your business customers with real-time market trends allowing them to benchmark customer data such as sales volume, spend profiles and demographics against individual competitors – down to store location

Why are top-tier banks offering Consumer Data Analytics?

Tangible value delivered to business customers
Increased business customer engagement & loyalty
Potential revenue stream from business customer license fees
Better decision making for banks using real-time market data

Sample of real-time views available through the platform

Real Time Market Share

Track market share development on a weekly basis against your key competitors

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Real Time Market Share

Store Level Deep Dives

Track spending down to store level and analyse performance compared to local competition

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Store Level Deep Dives

Demographic Segmentation

Isolate by age and gender to discover the spending patterns of demographics

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Demographic Segmentation

Market Overview

A more detailed report including weekly sales trends, year-on-year change and demographic analysis

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Market Overview

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