Going Green - The Climate Change Opportunity in Banking

Climate change is a hot topic in the United States. A new study of U.S. consumers demonstrates that there is a significant opportunity for community-based financial institutions to win business and gain a competitive advantage by competing on a climate-based strategy.

• Key findings from the study include:
• Climate change is the top social challenge facing the United States today
• Americans don’t track their carbon footprint—or take actions to reduce it
• Consumers want to do business with companies that have policies for protecting the climate
• Younger consumers want their banks’ help in managing their climate impact
• Consumers want climate-friendly checking account features