You can now download your <strong>Going Green - The Climate Change Opportunity in Banking</strong> Product Profile copy:

Browsing Now:
  • Resources
  • Going Green - The Climate Change Opportunity in Banking

About this material

Climate change is a hot topic in the United States. A new study of U.S. consumers demonstrates that there is a significant opportunity for community-based financial institutions to win business and gain a competitive advantage by competing on a climate-based strategy.

  • Key findings from the study include:
  • Climate change is the top social challenge facing the United States today
  • Americans don’t track their carbon footprint—or take actions to reduce it
  • Consumers want to do business with companies that have policies for protecting the climate
  • Younger consumers want their banks’ help in managing their climate impact
  • Consumers want climate-friendly checking account features