Beyond Banking

Hyper-Personalised Engagement Platform for Banks - Insight Factory

Build data-driven campaigns with insights that are personalised and delivered in real-time

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Helping banks reach business outcomes

Increase Customer Loyalty & Retention

The best way to increase engagement is to build trust through hyper-personalised insights and advice.

Drive Revenue growth of Digital Sales

Build on that engagement and promote products to the right customers at the right time – thereby increasing digital sales.

Maximise potential across Digital Channels

Maximise ROI by delivering insights across all channels and creating a holistic digital banking experience.

Amazon & Netflix have respectively derived 35% and 60% of their sales from hyper-personalised recommendations
Deloitte

of banking customers rate personalization as “highly important”
Capco

of Bankers agree that offering personalised services impacts customer monetisation – Meniga
Meniga

Personalisation is the key to increasing engagement & digital sales

Most banks are providing some form of personalisation, but seeing as 3 out of 4 banking customers only use their app for basic functions, its evident that efforts and investments into digital channels are being flushed down the drain.

This is a significant problem for Banks that want to engage customers through digital channels and grow digital sales. So how can banks provide the exact message, in the right place at the perfect time for that hyper-personalised, ultra-engaging action?

In just 4 simple steps banks can, for example, upsell credit cards to people renovating their homes

1

Configure Trigger

Spot customers who have just made a transaction in a home improvement store

2

Define Audience

Narrow it down to those who have had frequent expenses in home improvement recently, and do not have a credit card

3

Decide Content

Personalise the message by including each customer’s credit limit

4

Select Channel

Deliver the insight as a Push Notification to the customer’s mobile

Increase CRM effectiveness

with highly targeted campaigns

This platform allows you to create, manage, and deliver hyper-personalised insights to customers in real-time.

Insight Factory taps into your existing infrastructure to supercharge your customer outreach channels, allowing you to go beyond generic notifications and reach the right customer, at the right time, and in the right context.

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This plug & play engagement platform is built to fit

seamlessly into your Digital Banking infrastructure