What are green banking products and services?

Introduction

[Last updated: October 2025]

As the impact of the climate crisis intensifies, consumers are increasingly aware of the environmental consequences of their daily choices. Many now want clear insight into their personal carbon footprint so they can take informed action and adopt more sustainable habits. Financial data, as one of the most accurate reflections of consumption patterns, gives banks a unique opportunity to empower customers on this journey.

As trusted custodians of vast amounts of spending data, banks are in a prime position to translate spending behaviour into CO2 estimations that help people become aware of their carbon footprint. By turning this data into actionable intelligence, they can raise awareness and guide customers toward greener decisions, offering tailored solutions and innovative green banking products that make sustainable living easier and more impactful.

Green Banking Products

Going green often doesn’t come cheap for consumers. Whether it's electric cars, sustainable clothing or other green alternatives, eco-friendly products tend to come with an added cost. However, banks can offer solutions that help consumers make their mark without breaking the bank.

Banks can provide green banking products which incentivise consumers to make green choices. To illustrate how, let’s take a look at a few examples of green retail banking products:

• Green car loans: Customers are offered lower interest rates for purchases of electric or low-emission vehicles.
• Green savings and bonds: These allow individuals to invest in projects with a focus on environmental or social issues.
• Green mortgages: Available to people purchasing homes with an energy efficiency rating of A or B.
• Green home modernisation loans: These enable homeowners to make energy-saving renovations to their properties.

According to Meniga’s Global Sustainable Banking Survey, nearly three-quarters (68%) of consumers are interested in green financial products. This has led 89% of bankers to suggest that this will be a high-growth area in retail banking in the future. But how can banks introduce customers to these green alternatives?  

Designing a green customer journey

The answer to that question lies in making green banking a key part of the customer journey.

With the personal financial data that banks have access to, they are uniquely positioned to build a compelling digital journey for customers, encompassing carbon footprinting, green financial products, and offsetting services. With the advanced personalisation technologies available to banks in 2025, banks can recognise behavioural markers that indicate an active interest in sustainability and push green products solely to those customers. 

Any customer journey which ends in purchasing green products has an obvious starting point: showing customers an overview of their carbon footprint. From there, you can take them toward action, in the shape of green products and services.

Carbon-conscious consumers are calling out for someone to show them where they can take action and make meaningful changes.

Meniga Carbon Calculator

Meniga’s Sustainability product is designed to do just that. A white-label solution for banks, it provides consumers with an estimate of their carbon footprint based on their spending patterns, empowering them to become more sustainable consumers.

Carbon Insight helps to create awareness and motivate positive action for consumers – all while driving digital engagement, deepening customer loyalty, and facilitating the upselling of green banking products.

Meniga Carbon Insight does more than just calculate the footprint of each transaction. It offers customers a rich user experience and provides actionable advice on how to reduce their carbon footprint across categories.

It sets customers on a journey to a greener future – with your green banking products at the heart of it.

See our Sustainability product in action