Meniga.is
Country
Products
Launched
increase in
customer engagement
NPS
in annual cashback
for active users
transactions processed &
categorized per year
increase in
customer engagement
NPS
in annual cashback
for active users
transactions processed &
categorized per year
60% of the Icelandic population has access to the Meniga platform
either through our own app or through our partnership with every bank in Iceland
Overview
The Meniga app provides easy PFM overview and engages customers with beneficial features to support their financial goals while the Meniga Rewards system simultaneously offers users targeted cashback on purchases. Additionally, Meniga.is provides unique market analytics on a B2B level.
The Challenge
Promoting financial awareness among the Icelandic population with simple UX and friendly design. Supporting Icelandic businesses by offering data-oriented decision making among SMEs.
Key Features
- Challenges
A simple tool that helps people set and achieve savings goals. Customers can opt-in on a variety of challenges that are unique to their savings or spending goals.
- Financial Planning
A clear view of your account including income and expenses for future months.
- Auto-Calculated Budgets
Each subcategory receives an auto-calculated budget based on historical spending, allowing users to drill into transaction.
- Cashback Rewards
Personalised offers delivered to customers based on their transaction history, helping customers save money on things they want and need.
The Results
Highest monthly NPS achieved in the last 12 months: 59
x 10 increase in customer engagement
50 m transactions processed & categorized per year
+€1000 in annual cashback for active users
Voted Best App by the Icelandic Web Awards