Success Story

Creating the most
comprehensive
digital bank in Portugal

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    moey!

    Portugal

    Country

    Data Mgmt / PFM App

    Products

    2019

    Launched

    ,000

    app installs in the
    first 6 months

    +%

    active
    users

    stars

    app store
    rating

    %

    of transactions now
    made through the app

    Crédito Agrícola is one of Portugal's leading banking groups consisting of 89 Agricultural Credit Banks that serve over 1 million clients.

    Overview

    The moey! app is free to use, and relies on Meniga’s technology as an engine for categorization and enrichment. This provides Crédito Agrícola customers with a more immersive and interactive experience

    The Challenge

    Credito Agricola, like most European banks, was facing rapidly growing competition from agile challenger banks like Revolut and N26 and needed to respond to retain and grow their customer base.

    Key Features

    Activity Feed

    Enables the bank to engage with their customers through personalized messages such as insights, advice, fun facts, targeted rewards and product recommendations - readily displayed among their clearly categorized transactions.

    Insights & Reports

    Flexible expense reports with extensive filtering capabilities.

    Budget & Financial Planning

    Automatically generate & manage financial budgets.

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    Together with Meniga, our team has developed a market-leading app. Through the moey! app’s intuitive interface and features, users will enjoy a seamless mobile experience which will significantly improve their everyday banking and personal finances.

    Ricardo Madeira
    Director of Innovation and Digital Crédito Agrícola

    The Results

    • More than 50% of moey! customers are active users

    • 130,000 app installs in the first 6 months

    • 4+ star App Store rating

    • 90% of transactions are now made through the app or by card

    • More than 80% of transactions are categorized automatically