Success Story

Creating the most
comprehensive
digital bank in Portugal

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moey!

Portugal

Country

Data Mgmt / PFM App

Products

2019

Launched

,000

app installs in the
first 6 months

>%

active
users

stars

app store
rating

%

of transactions now
made through the app

Crédito Agrícola is one of Portugal's leading banking groups consisting of 89 Agricultural Credit Banks that serve over 1 million clients.

Overview

The moey! app is free to use, and relies on Meniga’s technology as an engine for categorization and enrichment. This provides Crédito Agrícola customers with a more immersive and interactive experience

The Challenge

Credito Agricola, like most European banks, was facing rapidly growing competition from agile challenger banks like Revolut and N26 and needed to respond to retain and grow their customer base.

Key Features

Activity Feed

Enables the bank to engage with their customers through personalized messages such as insights, advice, fun facts, targeted rewards and product recommendations - readily displayed among their clearly categorized transactions.

Insights & Reports

Flexible expense reports with extensive filtering capabilities.

Budget & Financial Planning

Automatically generate & manage financial budgets.

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Together with Meniga, our team has developed a market-leading app. Through the moey! app’s intuitive interface and features, users will enjoy a seamless mobile experience which will significantly improve their everyday banking and personal finances.

Ricardo Madeira
Director of Innovation and Digital Crédito Agrícola

The Results

  • More than 50% of moey! customers are active users

  • 130,000 app installs in the first 6 months

  • 4+ star App Store rating

  • 90% of transactions are now made through the app or by card

  • More than 80% of transactions are categorized automatically