Success Story

Prioritising customer
experience through
Digital Banking

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Data Mgmt / PFM App





increase in
monthly active users


increase in
time spent on app


increase in app
user visits


increase in-app

Unicredit is a pan European Bank specialising in Retail Banking, Corporate & Investment Banking, and Wealth Management across 31 markets worldwide.


UniCredit signed a global strategic partnership with Meniga in 2019 to integrate Meniga’s digital banking software globally.

The Challenge

UniCredit was looking to build a data-driven app, designed to help their customers understand and manage their money through a delightful user experience to engage and grow their customer base.

Key Features

Financial Overview

A simple way for clients to access a clear overview of all their banking products

Spending Overview

A user-friendly app that gives a snapshot of customer finances in easy to understand infographics.


Important insights and nudges about finances are delivered straight into their digital bank.


We are very proud to team up with Meniga and to introduce such an advanced solution.

Thanks to it, we offer a unique solution in which we support our customers to become real experts in managing their banking and financial activities.

Feza Tan
CEO of UniCredit Bank Serbia

The Results

  • 33% increase in registered users

  • 49% increase in monthly active users  

  • Average session length/ time spent on the app more than doubled

  • 4 star rating in Google Play Store

  • 40% increase in number of active devices using the app

  • Transactions through the app have increased by 98%

  • 50% increase in app user visits