The Nordic Finance Innovation (NFI) was established in February 2018 with the purpose to build bridges between Nordic and global members in financial services, and to further global innovation and knowledge in the field. Earlier this month women of NFI came together at Islandsbanki in Reykjavik, Iceland to discuss the industry.
The event brought together attendees of the world’s leading financial institutions, innovative startups and fintechs as well as a range of other key industry stakeholders from Nordic and European countries.
The event had a fantastic line-up of speakers from Nordics and Europe. Key themes were “Leadership and Culture in Innovation”, “Implementation of a new core banking system in Iceland”, “Adapting to PSD2 and Open Banking” and “Customer engagement”.
Meniga’s Head of Account Management Eleni Vlami focused on what banks can learn from the user experience of Big Tech giants like Google & Amazon and Social Media leaders like Facebook, Fidbit and Strava.
Banking is at a crossroads. People expect more now than just the ability to view their balance and make transfers. People ask for insight, guidance and the rewarding feeling of time well spent while managing their finances. Many people now expect the same experience they receive from Fidbit, Fuolingo and Headspace from their bank
The presentation also covered how banks can rethink their approach to customer engagement and focus more on a personalized and habit-forming digital user experience by using data.
Eleni was joined by esteemed speakers such as Birna Einarsdóttir, CEO at Íslandsbanki, Marisol Menendez, Head of Open Banking at BBVA and Hege Toft Karlsen, Group CEO at Elka Gruppen.
The event was hosted by Danielle Neben, Partner at Maresías and former Head of Client Services at HSBC.
About Nordic Finance Innovation:
Nordic Finance Innovation was established February 2018 with the purpose to build bridges between Nordic and global agents in financial services, and to further global innovation and knowledge in the field. The network has rapidly become an instigator of change in an industry now keenly aware of the need for international and Nordic collaboration
About NFI Women:
The NFI Women Group has three main goals. Visibility: promote women experts at NFI events, media and reports. Diversity: improve gender diversity in financial services and innovation NFI Women will host 6 online events per year and one onsite event. Networking: bring women together to exchange ideas, knowledge and experience.
