“I have deep interest in psychology of personal financial behavior and responsible financial behavior. I truly believe it is one of the big topics of our time. People are saving less than they would like, and I think there’s a big opportunity there. With solutions that motivate people to think about what really matters, we can help them be smarter consumers and build products and offer advice to help people, which is a win-win. That has always been our business model, selling software to banks so that they can help their customers understand their money and make the most of it.” Georg Lúðvíksson says.