Meniga welcomes Åsa Bengter as new VP of Rewards and Country Manager in Sweden

We are very excited to welcome Åsa Bengter to the Meniga team. Åsa will take on the role as VP of Rewards where she will lead Meniga‘s…

We are very excited to welcome Åsa Bengter to the Meniga team. Åsa will take on the role as VP of Rewards where she will lead Meniga‘s cashback rewards business unit in Stockholm and Helsinki. She will also join Meniga‘s executive management team. Aage Reerslev, the former CEO of Wrapp, will take on a new role as part of Meniga’s senior advisory board.

Following our acquisition of Wrapp at the start of the year, Meniga has been rapidly expanding its cashback-rewards-as-a-service platform, which is the largest of its kind in the Nordics. Several of the region‘s leading banks have joined the platform to offer its digital banking users personalised cashback rewards from hundreds of participating merchants that use the platform for performance marketing. Meniga‘s rewards team in Stockholm and Helsinki now numbers 40 people and is growing fast.

In 2019, Meniga has seen an explosion in the interest of banks to offer cashback rewards as part of their digital banking user experience.

With Apple and all the leading challenger banks, such as Monzo and Revolut, recently introducing cashback rewards and other loyalty solutions to the market, incumbent banks are looking to respond swiftly.

The appointment of Åsa Bengter to lead Meniga‘s Rewards team is a critical step in this period of fast growth. Åsa brings broad and varied digital leadership experience and we are extremely confident she will be successful in the role.“, says Georg Ludviksson, CEO And Co-Founder of Meniga.

Åsa brings more than 15 years of experience in digital product development, change management, sales & digital marketing, and holds notable previous roles, such as CEO positions for two Schibsted owned E-commerce startup companies. She possesses broad experience in selling digital marketing products to merchants as well as a strong track record in product management and UX leadership.

I‘m highly motivated to join Meniga and head the Rewards team in Stockholm. I am a firm believer in Meniga‘s mission to help banks evolve their mobile banking user experience beyond simple banking functions, and towards smart, data-driven advice.

Personalised cashback rewards that help people increase their purchasing power and spend smarter is at the heart of this journey and is one of the fastest growing and most promising new services in digital banking.“, says Åsa Bengter, new VP of Rewards at Meniga.

Personalised rewards in the context of everyday banking

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