In an recent interview with International Banker, Meniga’s CMO & VP Business Development, Bragi Fjalldal, shared insights on how banks need to start utilising their data to drive meaningful engagement with their customers through innovative services such Card-Linked Offers and Real-time Insights.
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“As alternatives in banking emerge, banks need to prove their value to customers and explain why they shouldn’t simply log in to Apple, Amazon or Facebook to complete their banking.
The key to maintaining an edge over alternative-banking services is to build the banking experience on meaningful engagement that allows customers to develop positive financial habits.”
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