Finews Asia interviews Kanika Mittal at Singapore Fintech Festival on gamification in banking

This week the Meniga team traveled to one of our favorite events of the year — Singapore Fintech Festival. Finews Asia caught up with…

Meniga’s Louisa Qui, Kanika Mittal (in middle) and Suku Jain at SFF 2019

Singapore Fintech Festival brings together over 45,000 participants from 130 countries. This year, Meniga’s Kanika Mittal was one of the speakers. In her keynote, Kanika talked about how banks should look at Open Banking as an opportunity rather than a threat — giving concrete examples of what’s already happening in the market. Finews Asia caught up with Kanika to learn more.

Read the full article here.

Earlier this year Meniga announced a partnership with leading bank UOB on launching the TMRW app which has been very well received by millennials and more. The app is heavily gamified and takes inspiration from games such as Age of Empires and more to make personal finances more accessible and fun.

“When they begin, they are on level one. As they save more they can build a village before upgrading to a town, city and super city.

The app has a total of 74 levels and it has proven so popular that customers called to increase the savings limit per day to advance.” says Kanika

TMRW digital banking app by UOB

TMWR provides gamified money management for users. This is already one of the favourite features of the Thai users. The game is designed to encourage customers to save money. As they progress, they level up and build a virtual city that grows with their savings.

About Finews.asia

Singapore-based finews.asia is Asia’s leading news site for all professionals in the financial sector delivering real-time news about the financial industry: breaking news, feature stories, industry developments, opinions plus the latest on people and trends.

It was founded in 2015 by a team of journalists with extensive experience covering global financial services. The team has also successfully operated Switzerland’s leading financial news site finews.ch since 2009.