Providing Lyko with performance
marketing tools that are driven
by transaction data
Lyko
Country
Products
Launched
app installs in the
first 6 months
active
users
app store
rating
of transactions now
made through the app
app installs in the
first 6 months
active
users
app store
rating
of transactions now
made through the app
Crédito Agrícola is one of Portugal's leading banking groups
consisting of 89 Agricultural Credit Banks that serve over 1 million clients
Overview
The moey! app is free to use, and relies on Meniga’s technology as an engine for categorization and enrichment. This provides Crédito Agrícola customers with a more immersive and interactive experience
The Challenge
Credito Agricola, like most European banks, was facing rapidly growing competition from agile challenger banks like Revolut and N26 and needed to respond to retain and grow their customer base.
Key Features
- Activity Feed
Enables the bank to engage with their customers through personalized messages such as insights, advice, fun facts, targeted rewards and product recommendations - readily displayed among their clearly categorized transactions.
- Insights & Reports
Flexible expense reports with extensive filtering capabilities.
- Budget & Financial Planning
Automatically generate & manage financial budgets.
We’ve had a successful partnership with Meniga for a long time now! The simplicity of the entire process is an enormous advantage for us. We just add to the budget and know that the campaigns will deliver with a high return. This, in combination with its performance-based structure, builds a risk-free partnership for us.
The Results
More than 50% of moey! customers are active users
130,000 app installs in the first 6 months
4+ star App Store rating
90% of transactions are now made through the app or by card
More than 80% of transactions are categorized automatically